Relationship Marketing

Once you have setup a few social networks, such as facebook, linked in, and in particular, twitter, you are now on your way to spreading the word. On face value, these social networks look merely like a place to put up your profile, and make a few friends. They are indeed so much more, particularly when used together to build your network of customers. Setup your profiles as professional as you can, yet keep them quite friendly and open. You want your leads/friends to engage with you, so tell them about yourself. Make it as interesting and attractive as you can. Anything you can do to add a little mystery can also work for you.

The next step is to automate your postings. Twitter is one of the best tools in the world for this. By placing a 140 character status (or micro-blog), you can reach all of those that you are connected with on twitter. But this is only the tip of the iceberg. There are many services available that will take your twitter status, and also post the same message to most of the social networks. This is where the power comes in.